MTC Clinches Top Honor as Thailand’s Top Corporate Brands 2022 for the Second Consecutive Year

Mr. Parithad Petampai, Deputy Managing Director of Muangthai Capital Public Company Limited (MTC), a leading provider of vehicle title loans and nano finance in Thailand, has been honored with the prestigious 'Thailand's Top Corporate Brands 2022' award. This marks the second consecutive year that MTC has been recognized as the top-ranking organization with the highest brand value in the finance and securities business category. The award was presented by Prof. Dr. Bundhit Eua-arporn, President of Chulalongkorn University at the 'ASEAN and Thailand's Top Corporate Brands 2022' event held at Maha Chulalongkorn Building, Chulalongkorn University

The recognition is the result of collaboration between the Chulalongkorn Business School, specifically the Master in Branding and Marketing (MBM) and the Stock Exchange of Thailand. Together, they conducted research and developed tools for measuring corporate brand value, known as CBS Valuation (Corporate Brand Success Valuation), to calculate the brand value of organizations in the ASEAN region. The objective is to systematically enhance the measurement of organizational brand value and promote awareness among businesses about the importance of strengthening their brands for sustainable competitiveness.